Innis&Gunn Cider design

This was a course project for my BA (Hons) degree, where in collaboration with my design team we developed the identity, packaging, and launch campaign for Innis & Gunn’s new whiskey barrel–matured cider using a “Clan” concept, with each flavour personified by a Scottish-named character. I designed the decorative pattern that unifies bottles and cans, defined each character’s personality through concept sketches, and created the hand-drawn brush-pen fruit illustrations that decorate the side panels of the labels, reinforcing the authentic, handcrafted quality of the range.